Title: City Growth & Operations Team Lead/Manager

Location: Bangkok (Head Office – Sathorn)

Employment Type: Full-time, permanent

Aura Wellness Group is one of Thailand’s fastest-growing aesthetics and wellness platforms, with a portfolio that includes Aura Bangkok Clinic, Aura Xpress, and AURASOL Wellness & Spa. We serve both local and international clients with a full range of beauty, skin, and wellness solutions – from Botox and fillers to laser treatments and spa programs.  From our head office in Sathorn, we support a rapidly expanding network of clinics and wellness outlets in Bangkok and key provinces. We are a performance-driven, yet friendly and collaborative organisation where ideas are valued, speed matters, and people who take ownership can grow quickly.

We currently operating 18 branches across Bangkok and expanding into major provincial cities. We combine clinical excellence with a premium client experience — and we are building the team to match our ambitions.

We are now opening our first branches in Udon Thani, Khon Kaen, and Chiang Mai. With that, we are looking for exceptional people to lead them from the ground up.

Role Purpose

As City Growth & Operations Lead, you will be Aura’s senior representative in your city — responsible for branch performance, client experience quality, team standards, and local market growth. You will report directly to the Retail Operations Lead at Bangkok HQ and participate in monthly leadership meetings in Bangkok.

This is a full-time provincial posting. You will live and work in your assigned city. We will fly you to Bangkok once a month for HQ meetings. And we will pay you at Bangkok rates — because the quality of thinking we need does not change based on postcode.

If you are from Udon Thani, Khon Kaen, or Chiang Mai, or you have been looking for a reason to go back, this is that reason.

Key Responsibilities

Drive branch performance

• Revenue ownership: own revenue performance across all Aura branches in your city and actively drive it
• On-ground problem solving: identify what is limiting sales and act on it — product mix, team capability, client experience, local demand patterns
• Daily monitoring: monitor branch operations daily: standards, staff conduct, client flow, inventory accuracy
• Local market development: identify what is working and what is not in your city — bring structured recommendations back to HQ

Branch Quality & Standards Oversight

• Daily branch presence: this role is field-based, not desk-based. The expectation is to spend the majority of each working day across branches and in the city, whether on the floor or conducting spot-checks. Working from home is the exception.
• Standards enforcement: ensure every branch operates to Aura’s standards without exception.
• People quality: identify staff performance and management quality issues early and escalate with evidence and a recommendation

Bridge between your city and Bangkok HQ

• Monthly HQ meetings: attend monthly leadership meetings at Bangkok HQ — present city performance, insights, and recommendations
• City-level strategy: work closely with the Retail Operations Lead on city-level strategy and people decisions

Your First 2 Months — Bangkok Onboarding

Before deployment to your city, you will complete a structured 2-month onboarding program at Bangkok HQ and Bangkok branches. You will learn every aspect of how Aura operates — from clinic floor to data systems to business strategy  before taking on full responsibility in your city.

This is an investment in your success. We want you to arrive in your city fully equipped, not figuring things out as you go.

Qualifications

• 3–7 years of work experience in operations, consulting, retail management, business analysis, or a structured corporate environment.
• Bachelor’s degree from a recognised university.
• Originally from or with strong connections to Udon Thani, Khon Kaen, or Chiang Mai. We want someone who knows and cares about the city
• Willing to be stationed full-time in the assigned city, this is a firm requirement, not flexible.
• Analytical and structured you read data, spot patterns, and form recommendations without being asked.
• High standards you notice when things are not right, and you say so.
• Strong communicator  you can present findings clearly and concisely to senior leadership.
• Ambitious you want to build something, not just manage it.

What We Offer

• The chance to live where you want to live — and not compromise on the quality of your work or career.
• Bangkok-equivalent compensation — the pay reflects the standard we expect, not the location.
• Monthly return flight to Bangkok for HQ meetings — fully covered.
• Structured 2-month onboarding program at Bangkok HQ before deployment.
• Direct exposure to senior leadership every month.
• The backing of a growing national brand to build something real in your city

Locations

We are hiring 1 City Growth & Operations Lead per city:

Udon Thani — covering all Aura Wellness branches in Udon Thani
Khon Kaen — covering all Aura Wellness branches in Khon Kaen
Chiang Mai — covering all Aura Wellness branches in Chiang Mai
Please indicate your preferred city in your application.